Privacy Policy

We built MyFishPics around one core principle: your aquatic history belongs to you alone. This policy explains exactly how we collect, process, and protect your data.

Effective Date: January 1, 2026

This policy satisfies Apple App Store review requirements for the MyFishPics iOS application.

At BoatFish Labs ("we," "us," or "our"), we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your information when you use the MyFishPics mobile application and our website at boatfishlabs.com (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with these terms, please do not use the Services.

1. Information We Collect

To provide our Services, we require access to certain information from your device. We only request what is strictly necessary to deliver the functionality of the app.

Photo Library Access
With your explicit permission, the app accesses your device's photo library to extract images you select for your journal. We only read photos you actively choose — we do not scan or upload your entire library automatically.

Location Data (EXIF Metadata)
When you upload a photo, the app reads the EXIF metadata — Date, Time, and GPS coordinates — embedded in the image file. This data is used exclusively to automatically populate your fishing journal and map your catches. This extraction occurs on-device.

Account Information
When you subscribe, we collect basic account credentials (email address and password hash). Payment processing is handled securely by our third-party provider, RevenueCat, and Apple. We do not store your credit card or payment information.

2. How We Process & Protect Your Data

We have architected MyFishPics specifically to minimize the data sent to our servers. Your privacy is not an afterthought — it is a core design requirement built into every layer of the application.

On-Device Processing
The extraction of EXIF metadata — GPS coordinates, date, and time — occurs entirely locally on your device. This data is used to build your private catch map and is not transmitted to our servers in raw form.

Image Compression
Before any image is sent to the cloud for species identification, it is aggressively compressed on your device. This protects your storage, your data plan, and ensures high-resolution location metadata never reaches an unsecured state.

AI Species Identification
We use the Google Cloud Vision API to identify fish species. The compressed image is transmitted securely to our backend, analyzed, and the species result is returned to your device. We do not store the full-resolution original image on our servers.

3. Sharing of Information

We do not sell your personal data or your GPS catch locations to any third parties. We only share data with essential service providers operating strictly on our behalf and under confidentiality agreements. The information below outlines every third-party service we use and exactly why.

We do not sell your personal data or your GPS catch locations to any third parties. We only share data with essential service providers operating strictly on our behalf and under confidentiality agreements. The table below outlines every third-party service we use and exactly why.

Google Cloud

Purpose - Secure database hosting and AI image analysis via Cloud Vision API

Data Shared - Compressed photos (for species ID only); no raw GPS data

RevenueCat

Purpose - Managing App Store subscriptions and consumable credits

Data Shared - Subscription status; no payment card data

Apple

Purpose - App distribution via the App Store and in-app purchase processing

Data Shared - Governed by Apple's own Privacy Policy

We do not use your data for targeted advertising. We do not pass your information to data brokers, analytics platforms, or marketing services. No third party receives your GPS catch locations under any circumstance.

4. Data Retention & Deletion

You maintain full and complete ownership of your data at all times. BoatFish Labs does not retain your personal data beyond what is required to deliver the Services you have subscribed to.

Your Right to Delete — Fully Honored
You may delete individual catches, specific photos, or your entire account directly within the MyFishPics app at any time under Settings → Account → Delete Account. Upon account deletion, all associated journal entries, compressed images, and metadata are permanently removed from our active servers. You may also submit a deletion request via our Support page and we will process it within 48 hours.

Delete Individual Catches
Remove any specific catch entry, including its photo, species ID result, and GPS record — without affecting the rest of your journal.

Export Your Journal
You can export your complete aquatic logbook at any time in a portable format. Your history is yours to keep, regardless of your subscription status.

5. Contact Us

If you have questions about this Privacy Policy, want to exercise your data rights, or need to request account deletion, please reach out to our team directly. We respond to all privacy inquiries within 1–2 business days.

Apple Support URL: boatfishlabs.com/support

Email: support@boatfishlabs.com

This Privacy Policy may be updated from time to time. We will notify active users of any material changes via email or an in-app notification. Continued use of the Services after changes are posted constitutes your acceptance of the updated policy.

Last updated: January 1, 2026
Governing jurisdiction: United States